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Great! I’m excited to learn more about your brand. You are now one step closer to breaking the scale plateau.
Don’t close this tab yet. Your time is valuable. To make sure our call is as efficiently as possible, watch the video below and read through this document. This way you know what problems we solve, which tools we use to solve these problems and if you are the right fit to work with us.
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Before we speak, it is crucial to understand why your brand might be stuck at its current revenue level despite increasing ad spend and exactly what EcomTraffic does to fix it and keep your brand scalable.

Scaling an ecom brand profitably has never been harder.

The reasons our brand choose for us, is because scaling an ecom brand while staying profitable has never been harder. Two years ago, all you needed to scale your brand was a good product, ads, and a landing page. However, this "golden age" of cheap traffic is over. E-commerce brands today face more difficulty in scaling profitably than ever before:
Ad Costs are Up

CPMs and CPCs are hitting all-time highs.

Competition is Growing

More brands are fighting for the same eyeballs.

Consumers Trust Less

Skepticism is high; people need more convincing than ever.

Margins are Squeezed

Rising acquisition costs are eating into your profit.

You are only converting 3% of the market.

Right now, your marketing is likely doing a great job at converting the 3% of the market that is ready to buy today. You are retargeting, emailing, and discounting to people who already know they have a problem and already know your solution.
But the bottom of funnel is a trap that will never enable true scalability:
Smallest Segment:

You are only reaching the few people ready to buy right now.

Highest CPMs:

Everyone is bidding on this audience, driving up the price.

Least Scalable:

You can scale to €20k-€50k/ month like this, but then you will hit a hard wall.

Eventually, you hit a wall. You feel like you have saturated the market. But you haven't. You have simply exhausted the 3% who were "easy" to get.

Why You Currently
Can’t Outspend competitors

Next to the above, what we often see is many brands are justifying high acquisition costs by saying: "It’s okay to break even now; we will make profit on their second order (LTV)." However, you cannot build a profitable brand on hope.
Relying on LTV will create a cashflow bottleneck. It forces you to wait 60 or 90 days to get your money back before you can reinvest it into ads. And while you wait, your competitor (who is profitable on Day 1) is outbidding you.

And like the famous quote by Dan Kennedy says:

"Ultimately, the business who can afford to spend the most to acquire a new customer, wins."
Dan Kennedy
This is true. But you can only afford to spend the most if you extract the most value immediately. (Solving more problems)
By optimizing your funnel to maximize conversion rate (CVR) AND average order value (AOV) simultaneously, you don't just improve your margins; you 10X scalability. It gives you the financial power to bid higher, and acquire customers faster than anyone else in your niche.

How Can You Achieve This Scalable Blue Ocean?

To break through the glass ceiling and reach multiple 8-figures, we must shift your strategy from "capturing demand" to "generating demand." We move you from fighting for parts of the cake in the red ocean to dominating an uncontested blue ocean by implementing two specific growth mechanisms.
01

Convert "Unaware" Traffic Stop selling and start educating and entertaining.

Guide your user through an educational, emotional journey that takes a cold stranger, makes them problem-aware, and positions your product as the only logical solution.

02

Maximize Revenue Per Session (The Profit)

You are buying clicks, not customers. To win the auction, every single click must yield maximum value. You have to focus on boosting your **revenue per session** by lifting both your conversion rate and average order value simultaneously.

Using **resourcefulness**, we stop selling single "commodities" that invite price comparison and start selling all-in-one solutions. By smartly bundling your inventory into coherent systems, you can shift your positioning from a "nice-to-have" gadget to a "must-have" outcome.

This will make your customer spend more, while also offering them the complete solution. Win-win.

03

Maximize Revenue Per Session (The Profit)

Your current website is likely built on "best practices," gut feelings, or simply copied from competitors. This means your entire foundation rests on assumptions, not facts. To scale profitably, you have to eliminate the guesswork and move from intuition to validation, ensuring every decision is backed by statistical significance rather than opinion

Improving your funnel by just 1% every week might seem small, but these wins compound exponentially over time, creating an upward spiral of growth. After 6 to 12 months, this creates an unbridgeable gap between you and your competition.

How EcomTraffic Solves This (Our Process)

We eliminate the guesswork and technical headaches of scaling. Instead of managing a complex team yourself, we take the entire optimization process off your hands. We will build a data-backed machine that scales your brand profitably while you focus on your vision.
1. Deep Research & Strategic Roadmap

You are past the guesswork; we validate. We start by aligning with your financial goals and diving deep into your data using heatmaps, user recordings and much more quantitative research. We identify exactly where your funnel is leaking money and build a roadmap based on the proven steps we’ve used to scale brands to 8-figures.

2. Strategic Design & Copywriting

We translate data into conversion assets. We don’t just make it look nice, we engineer your site to sell using consumer psychology.

Persuasive Copywriting: We write copy that specifically targets your customer personas, handling objections and building desire before they even reach checkout.

Brand-Aligned Design: We design high-converting landing pages and bundles that feel premium and seamlessly match your brand identity.

Figma Prototyping: We deliver fully interactive prototypes in Figma, so you see exactly how the user experience flows before a single line of code is written.

3. Implementation & QA

Ideas are worthless without execution. Our technical team implements the validated designs directly into your Shopify store with pixel-perfect precision. We perform rigorous Quality Assurance (QA) across all devices and browsers to ensure zero bugs and lightning-fast load speeds.

4. Profit Optimization (The Testing Loop)

Going live is just the starting line. We continuously run our high-velocity testing program to test and iterate on your offers and funnel. We analyze real-time results to "bank" the winners, creating a compound effect of growth that ensures your brand scales faster and more profitably every month.

Who Is Jess Maytum?

My name is Jess. I didn’t start with scaling the biggest brands; I started as brand owner myself. Just like you.

At 16, I began designing logos for local businesses. I liked the process, but I quickly realized: design without strategy is worthless. Pretty designs don’t get money in the pocket.

This realization pushed me into the world of e-commerce. I spent years learning all about human psychology, online sales and direct-response marketing. I then applied this to build and scale my own brand to over €2M in revenue.
Together with my business partner, Christopher de Zwaan- we started EcomTraffic to be the partner we wish we had back then: one that bridges the gap between "Brand" (Identity) and "Performance" (Data).

Proven Results: Building Category Kings

Since starting EcomTraffic; we enter competitive markets and build market leaders. Here is what happens when we apply our framework:
Cloudpillo

Cloudpillo was already doing well, but they needed to unlock the next level of scale without breaking their acquisition costs. We implemented our full Strategy & CRO framework.

We helped them 3X their revenue in their first year of collaboration, did the entire website build for the rebranding and really applied their status as a market leader in the sleep industry.

Fatbikeskopen

Fatbikeskopen (A Dutch Fatbike Shop) was growing fast in a soon-to-be "Red Ocean" market, which was flooded with identical competitors fighting over price. They needed a way to detach themselves from the masses.

Through strategic differentiation and a high-trust funnel, we positioned them as the premium authority. This allowed them to maintain healthy margins while competitors raced to the bottom.

Sneaker Ask

As the #1 sneaker resell platform in the Netherlands, they operate in a high-volume, low-margin industry. Every percentage point in conversion rate makes a massive difference in net profit.

We optimized their user journey. By removing friction and implementing data-backed systems, we achieved an over >100% increase in Conversion Rate, doubling the efficiency of their ad spend.

Cook & Pan

Cook& P an is a mission-driven startup that was stuck at a conversion plateau. We partnered in early 2025 for a complete rebrand and redesign.

Over 10+ months of rigorous testing, we unlocked a 113.91% conversion uplift. Their new site was named "Webshop of the Year" and we continue to scale this partnership today.

Why You Must Start Now (The Math)

If you continue with your current strategy, you will get the same results. The natural instinct for most founders is: *"I'll just increase my ad spend to grow!”*
However, increasing ad spend scales *revenue*, but it often kills *profitability* because your Customer Acquisition Cost (CAC) rises as you scale into broader, colder audiences.
I have modeled two scenarios below. In Scenario A, you try to muscle your way to growth with cash. In Scenario B (The EcomTraffic Method ;)), we keep your ad spend flat but optimize the funnel.
The Financial Impact:
Ad Spend
Traffic
CVR
Orders
AOV
Revenue
(Net) Profit
Current Baseline
$2 CPC
$750k
375.000
5%
18.750
$75,00
$1.406.250
$375.000
Scenario A
The Trap +20% Ad Spend
$900k
450.000
5%
22.500
$75,00
$1.687.500
$450.000
Scenario B
EcomTraffic +10% CVR & AOV
$750k
375.000
5.5%
20.625
$82,50
$1.701.563
$611.250
In Scenario A:

You invested an extra $150,000 in ad spend to make $75k more profit.

In Scenario B:

You spent $0 extra on ads, but generated $161,250 more profit than Scenario A.

By optimizing your store efficiency first, you create a cash-flow machine. You generate nearly 35% more net profit with the exact same traffic. Efficiency beats volume every time.

Your Options: How Will You Solve This?

You now understand the logic. You see why the old way of media buying is hitting a wall, and you see the exact mechanisms; Converting Unaware Traffic, Maximizing Revenue Per Session, and Scientific Validation which is required to break through that glass ceiling.
Option 1

Do It Yourself (DIY)

Pros: Low cost, full control.

Cons: Extremely slow velocity. You lack the specialized skills to connect psychology with digital touchpoints.

The Hidden Cost: Investors view "Founder Dependency" as a weakness. It kills your exit value because the system relies entirely on you.

Option 2

Hire Freelancers (Upwork/Fiverr)

Pros: Cheaper than an agency.

Cons: Reliability is zero. If they get sick, your growth stops. They lack the "battle scars" and data from running thousands of tests across different verticals. They are executing tasks, not building strategy.

Option 3

Build an In-House Team

To replicate what we do, you cannot just hire "a marketing guy." You need a Minimum Viable Team (MVP) consisting of:

•︎ Full Stack Developer: €5,000/mo
•︎ UI/UX Designer: €3,000 – €6,000/mo
•︎ QA Engineer: €3,000 – €5,500/mo
•︎ Data Analyst: €4,500 – €6,500/mo
•︎ CRO Manager: €4,000 – €7,500/mo
•︎ Total Monthly Cost: €20,000 – €32,000 per month (plus insurance, recruiting fees, and management overhead).

Option 4

Partner with EcomTraffic

We will plug a complete, world-class growth team into your business for a fraction of the cost of building it in-house. We will combine high-level strategy, technical execution, and daily optimization into one partnership.

Here is why this is a practical no-brainer compared to the other options:

The "Done-For-You" Growth Machine

You don't manage us; we manage the growth. We execute the entire loop:

•︎ Strategy: Bi-weekly strategic calls to align on financial targets.
•︎ Execution: 4 to 6 high-impact A/B tests per month.
•︎ Implementation: Our devs and designers handle everything. No "hourly billing" surprises.

The Mathematics of "Cheaper"

Look at the math from Option 3 again. An in-house team costs you €25,000/month and takes months to recruit and train.

•︎ Our Investment: Partnerships start at just **€6,000 per month (depending on store volume).
•︎ The Result: You get a Senior CRO Manager, UX Designer, Full-Stack Developer, and Data Analyst for 25% of the cost of hiring them yourself.

3. The Risk Reversal (Our Guarantee)

We are so confident in our data-driven process that we remove the risk entirely.

We guarantee a 20% increase in Revenue Per Visitor (RPV). If we do not hit our agreed-upon targets, we work for free until we do.

Frequently Asked Questions

- Do I need to change my ads for this to work?

Eventually, yes. To unlock the "Unaware" market, your ads and your landing pages must align perfectly. We help bridge that gap.

- Why is CRO more important than SEO or Social Media?

CRO is the multiplier of all your traffic. If you double your conversion rate, you halve your acquisition cost across every single channel instantly.

- What is the investment?

We will discuss the specific tier that fits your brand during our call, but our partners typically invest a fraction of what an in-house team costs while seeing a 3x-10x ROI on our fees.

⚠️ Important for our call:

This will be a deep-dive consulting session into your unit economics and funnel data. Please ensure you are in a quiet environment. We look forward to speaking with you.

– Jess Maytum, Founder EcomTraffic